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Organising pages from the reader's perspective

Learn why your CMS folder structure should follow the user's journey, not just what looks organised in the backend.

šŸ“• Now've you have learnt that:

  • Each folder auto-generates an overview page

  • That overview page owns the URL at /folder-name/

  • Subpages inside follow the path /folder-name/page-name

  • Navigation often reflects this structure

This means that the folder structure doesn’t just affect how content is grouped, it directly controls how users access and experience your site.

The way you organise pages in the CMS shapes your site’s navigation, URLs, and how easily users can find information. A well-defined folder and page structure improves usability, search, and navigation. However, adding folders without considering user needs may lead to confusion or harder navigation.

How folders will impact user journeys

Here’s a simple example for Grants information.

Without subfolders

  • /grant/ → overview page (auto-generated)

  • /grant/apply

  • /grant/eligibility

  • /grant/timeline

  • /grant/faq

Users landing on /grant/ see all these pages listed.

Now let’s say you decide to group related pages into a subfolder for neatness.

Apply and Eligibility pages are now nested under How to apply folder. This is how the folder looks like now:

  • /grant/ → overview page (auto-generated)

  • /grant/timeline

  • /grant/how-to-apply

    • /grant/how-to-apply/apply

    • /grant/how-to-apply/eligibility

  • /grant/faq

What changes here?

  • A new overview page is created at /grant/how-to-apply/

  • Apply and Eligibility pages will not be appearing under /grant/.

Apply and Eligibility pages are now nested under How to apply folder (/grant/how-to-apply).

Folder or not?

There’s no strict rule about when to use folders. To organise pages into subfolders depends on your content and user needs.

If you have just a few related pages, keeping them together under one folder can keep navigation simple and straightforward. However, when a section contains many pages (say, more than 10), it often makes sense to group related pages into subfolders. This helps break content into manageable chunks and makes it easier for users to find what they’re looking for.

Ultimately, the decision to add folders should be based on how you want users to explore your site and how best to present your content clearly.

šŸ“Œ What to keep in mind

  • Each folder creates an overview page and that overview determines what shows up for users

  • Adding folders should be done only if you need to group content under its own overview page or directory.

  • Always structure your site for how users think - not how your team files / organise things internally.

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